天美传媒

Seeing Like an Artist, Critical Making and Staying One Step Ahead of the Robots: The Launch of the Creative School

By Ryan Millbern

When Marcus Hayes sees an open space, he analyzes it for its potential as a place to dance. 鈥淚n my mind, I want to perform this ballet across-the-floor combination,鈥� Hayes said. 鈥淚 have so many friends who hate going shopping with me because I can鈥檛 stay still.鈥�

When he thinks about his daily routine 鈥� brushing his teeth, making coffee, tying his shoes 鈥� every seemingly mundane movement becomes fodder for a possible creative act, an expression, a production. 鈥淚t鈥檚 literally the way I see the world. It鈥檚 always with me, even if I鈥檓 not physically in the dance studio.鈥�

It鈥檚 a way of seeing the world that Hayes, dean of 天美传媒鈥檚 newly launched Creative School who has devoted his academic life to the study of dance, hopes to instill in all 天美传媒 students. 鈥淚 want students to find that way of having creativity be an important part of their lives,鈥� Hayes said. 鈥淗ow does it allow them to see the world? I want all students to have that appreciation for beauty.鈥�

By taking courses in a variety of disciplines in the Creative School, 天美传媒 students develop an appreciation for beauty by examining what makes a work of art beautiful, what constitutes innovation in creative expression and how artistic taste is refined over time. But beyond acknowledging artistry across various mediums, Hayes hopes students see the myriad opportunities for creative input 鈥� and possible career paths 鈥� embedded in everything around them.

鈥淭ake the iPhone,鈥� Hayes offered. 鈥淚t鈥檚 a perfect marriage of science and business, but also design. It feels good in your hand; someone had to think about that, and the way the screen functions and how the pixels render. If you listen to popular media, you鈥檇 think we should get rid of the arts. But then who will design the next car? The next clothing brand? The next iPhone? People think you have to do something 鈥榩ractical鈥� that leads to great success. Why can鈥檛 you have great success as an artist?鈥�

A curriculum for the critical makers

To Hayes and Vice President for Academic Affairs Dave Berque, the launch of the Creative School builds on the interdisciplinary creative collaboration that has always happened on 天美传媒鈥檚 campus. It鈥檚 also a recognition of today鈥檚 generation of creatives, many of whom are multihyphenates 鈥� the writer-videographer-painter, the app developer-musician, the entrepreneur-graphic designer-actor. These students came of age in the era of the content creator, and for many of them, their outlets for creative expression live at the intersection of art, technology and business, where rigid labels and the parameters of traditional academic subjects are less important than the actual making.

鈥淚 like that the Creative School is an organizational category that doesn鈥檛 seem like it鈥檚 interfering with important disciplinary boundaries,鈥� said Harry Burgan, a 2024 graduate English major and writer. 鈥淚t鈥檚 creating a space to provide collaboration between them.鈥�

Burgan has done a lot of thinking on the topic. His senior thesis, 鈥淢odernism(s), the Arts, and the Dance of the Critical I,鈥� addresses a wide range of questions at the heart of educating artists and art鈥檚 role in society, including: 鈥淚s there a critical making that is different from critical thinking?鈥�

Burgan reflected on what happens when his girlfriend, Kaylynn Gropp 鈥�23, a painter, studies a painting versus what happens when he views the same work of art. 鈥淚 can read lots of art history, and I can approach it from all my different ways of knowing, but Kaylynn鈥檚 going to have a more direct, tactile imagination of what it would be like to paint in a way that I never could,鈥� Burgan said. 鈥淲ith art you learn a form, but your learning of the form is deeply personal. Kaylynn鈥檚 embodied memory of painting would be different from mine, and thus, her appreciation for the work is deeper.鈥�

The Creative School will afford students from all majors opportunities to engage in critical making, to experience an appreciation for different art forms and ways of expression that can only come from actively composing. 鈥淲hen I was in college, most of my peers consumed media; we didn鈥檛 produce it,鈥� said Berque. 鈥淥ur students now really want to create things.鈥�

In composition classes like Music and the Related Arts, students in the Creative School will make music, scripts, paintings and stories. In the process, they will internalize an understanding of the composition process, study how it applies across a variety of creative pursuits and develop the embodied memory of the form to which Burgan refers.

Dean Hayes believes this experience will provide students with a nuanced understanding of the creative process, which will enhance their education 鈥� and improve their post-graduate prospects 鈥� regardless of their academic major. 鈥淟et鈥檚 say you鈥檙e a businessperson leading in a creative field,鈥� Hayes said. 鈥淚 want you to be able to speak to designers and understand how they see the world 鈥� and I need designers to understand the language of business and entrepreneurs. It鈥檚 also true for the sciences and the humanities. We have to learn how to speak to one another so we can get to the good stuff.鈥�

Collaboration, creativity and the liberal arts approach

Faculty in some areas are working to develop curricula for Creative School disciplines that increase collaboration between and across disciplines while maximizing opportunities for collaboration on projects. Caroline Jetton, director of 天美传媒鈥檚 Institute of Music, collaborated with other faculty to revamp their curriculum to allow more flexibility for music students and more opportunities for non-music majors to benefit from music courses. 鈥淲e wanted pursuing music to feel more manageable for students in our program, so we had to ask, 鈥榃hat is essential?鈥欌�� Jetton said. 鈥淲e were thoughtful and intentional and are proud of what we鈥檝e created.鈥�

Jetton noted that there has been a mourning period for many faculty members as the School of Music became the Institute of Music, but that the curricular flexibility in the new Creative School model will enable expansion for everyone involved. 鈥淥ur faculty will have opportunities to create topics courses based on their passions and to look for opportunities to collaborate,鈥� Jetton noted. 鈥淔or instance, could a theater and a music course have some kind of overlap? If so, what would that look like? There鈥檚 synergy when you have multiple perspectives involved that creates something bigger than the sum of its parts. Everyone feeds off that.鈥�

Maggie Perry 鈥�24, an art history major with minors in Hispanic studies and museum studies, is a testament to the power of the creative collaboration happening on campus. Perry worked as an art reviewer for A Midwestern Review and served on the board of 天美传媒鈥檚 annual Art Walk. While at 天美传媒, she participated in four internships, including serving as the Arts of Africa curatorial intern at the Brooklyn Museum as part of the New York Arts Program. There she worked extensively on two exhibitions, 鈥淪akimatwemtwe: A Century of Reflection on the Arts of Africa鈥� and 鈥淎frica Fashion,鈥� conducting research, designing exhibitions and working on the exhibition catalogs.

Her diverse experiences led to her Honors Scholar thesis, which focused on accessible art engagement practices. Her thesis drew on art history, museum studies, education studies and anthropology and included research and practical applications on disability justice, barriers to participation and universal design.

鈥淐reativity brings together people from across campus, from all disciplines, from all majors,鈥� Perry said. 鈥淭his is my passion for inclusive accessibility. How can we get as many people into the conversation to be creative together? That鈥檚 where the most innovation happens.鈥�

Giving and receiving constructive criticism: the ultimate soft skill

Interdisciplinary collaboration on creative projects requires students to continually provide and receive criticism. To iterate and compromise. To reevaluate and refine their approach. Along with aesthetics and composition, critique is a third component of the Creative School curriculum that Hayes believes will benefit students from all majors.

鈥淎rtists give and receive feedback every day in ways that people in other disciplines rarely do,鈥� Hayes said. 鈥淲hen you鈥檙e in the process of making and you鈥檙e receiving a lot of feedback, you have to develop a thick skin. We keep talking about soft skills. When we鈥檙e intentional about the learning outcomes of studying in the creative arts, we get a different result.鈥�

Business students in a creative writing workshop will learn to give constructive criticism to classmates that will enable them to be more empathetic managers. Scientists in a painting course will understand that sometimes the best way to break through a challenging phase of a project is to experiment with different approaches. An artist exposed to the scientific method may find that a more systematic approach to solving a creative problem will bear fruit.

鈥淚n our three-school model, a strong College of Liberal Arts and Sciences is central,鈥� Berque said. 鈥淲e are doubling down on the liberal arts by bringing some of those methodologies 鈥� problem-solving, critical thinking, cultural awareness, ability to communicate ideas, teamwork 鈥� into the School of Business and Leadership and the Creative School to become a national model for how that can be done.鈥�

In the end, human creativity wins

Permeating the Creative School will be a focus on technology: providing students with the latest video-editing and graphic design software, affording them access to state-of-the-art recording studios, VR simulators and maker spaces. For Hayes, the focus on technology is less about stockpiling the latest and greatest gadgets to appeal to prospective students, and more about giving 天美传媒 students what they need to produce their most relevant and original work.

鈥淎dobe is releasing a version of their Creative Suite to every high school in America,鈥� Hayes said. 鈥淚f every high school student is graduating with a basic understanding of that software, how do we push the skills and knowledge that they may already walk in the door with?鈥�

The Creative School鈥檚 focus on technology also addresses the proverbial elephant in the room of any current discussion of creativity: AI and its implications for the ways in which human beings create. 鈥淚 don鈥檛 think AI will ever be able to make art better than a human being [can],鈥� Hayes noted. 鈥淲e have to think about how we use it as a tool that makes what we make better. I want our graduates to be tastemakers, the people at the forefront who are determining what we鈥檙e making and how we鈥檙e making it.鈥�

Innovators aren鈥檛 interested in replicating what has been done before. When the models of the past no longer apply, they stand ready to shed convention, cut across the grain and forge their own paths. Even in times of great change, when the stakes are the highest, they are prepared to take calculated risks. In fact, they must be.

鈥淥ur mission includes calls for us to produce the leaders the world needs,鈥� Berque said. 鈥淚t鈥檚 not accidental that 鈥榯he world needs鈥� is part of that statement. We are trying to think about not just a philosophical education but also one that鈥檚 going to help students do good in the world after they graduate. Part of a good global experience is a creative and artistic experience. Creativity is one of the things that makes humans human. Producing graduates who are creative is something we have always done and done particularly well. These graduates are also what the world needs.鈥�